Hey, What Are You Looking At?

I always enjoy finding new ways to create simple cards.  I like simple cards, that can be produced quickly.  When I need a very special card, I don’t mind taking a long time to make it.  (For me, long time is 1-2 hours).  Aside from those very special occasions, I like cards that I can easily make 3-5 of in less than an hour. 

I took this inspiration from Heather at housesbuiltofcards.blogspot.com.  I have to say, though, she totally rocked the idea better than I did!  I wasn’t really digging mine.  I think it’s mostly because the scallop die I used is too big.  This is the Lawn Fawn die, she used the Mama Elephant die.  I think I’m going to just have to buy that die.  Sigh.  (twist my arm, right?)

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Well, I began stamping these with the MISTI when I realized (five later) that I had made a big mistake.  So, I set out restamping the images on new cardstock.  I was just going to toss the images.  After completing this card, and not really digging it, I was ready to throw in the towel.  Then, I realized that I can make a teaching point out of my mistake, because it was a very good example, and one that I don’t tend to make.

I snatched up those mistaken stamped pieces and a couple markers to make the point.

Here goes.

What are you looking at?

Really.  It’s important.  Are you encouraged to look at the card, or off the card? 

What do I mean? 

Well, let’s look at the image again. 

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I was intentionally trying to get you to look at something.  Do you see an imaginary triangle on the card? 

Do you see how the ink blending makes a quasi-triangle?  And do you see the shape of the girl and the sentiment, how the outside points of each make a triangle?

That was intentional.  In design, we use something called a “visual triangle”.  Now, it’s not something that is really there, it’s just implied.  Sometimes it’s implied more directly than other times.  The visual triangle encourages the viewer to move their eye along the elements of the design and brings the focus to what you want to bring it to.  This is often achieved with embellishments such as sequin or rhinestones.  On this card, which is super simple, it is just the stamped images creating the triangle. 

Now, let’s take a look at my mistake and let me explain how the triangle can be utilized.

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See the puppy on top of the girl?  Where is the puppy looking?  Off the page.  The puppy is suggesting to us where we should look. 

But where do we want the viewer to look?  Not of the page, right?  We want them to look at the sentiment.

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Like this!  (Except this sentiment is also competing and messing us up). 

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This composition is confusing.  The puppy suggests us to look in a direction that we don’t want to look, as well as the sentiment being not lined up right. 

So, let’s see what we can do to improve this.

Knowing I wanted the puppy to look in and at the sentiment, I moved my stamps around.  I also lined the “hey” up on the closer side of the you.  This allowed the puppy to lead our eye right where I wanted it. 

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Look!  It follows the lines of the triangle.

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This composition is good.  It makes me happy and not confused.  Let’s be honest, I don’t need any extra help being confused.  o.O

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Thanks for joining me today and letting me share this.  (It’s one of my design “nails on a chalkboard” hangups – I know – I need to chill…lol)

Have a blessed day.

Supplies:
Neat and Tangled – stamp
Versafine Onyx Black ink
Hammermill Digital Color Copy
Lawn Fawn Guava paper
Distress Ink Abandoned Coral
Misc – hemp twine

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